Views: 0 Author: Site Editor Publish Time: 2023-02-22 Origin: Site
VR technology integrated operator "LEKE VR" (hereinafter referred to as: LEKE VR) has recently completed its B round of financing, with a total amount of nearly RMB 100 million. This round of financing was led by Yangtze River Delta Shuwen Fund, Zhongguancun Zhongnuo Fund followed up with the investment, and Hailan Capital provided exclusive financial advisory services. After the completion of this round of financing, LEKE VR will continue to carry out brand building and expand the scale of Franchise nationwide.
As early as 2015, LEKE VR began to explore the offline VR industry. Through the integration of VR hardware and VR software systems, provide services to customers in more than 40 countries around the world, and has successively obtain investment from many well-known institutions such as Saifu Capital,Ourpalm, Hejun Capital.
Founder and CEO He Wenyi said that in the early software and hardware service process, LEKE VR has accumulated more than 40 million customer payment data and user portraits, found that most of the current VR consumption habits exist in the field of parent-child interaction. The experience integrating technology and entertainment not only attracts young people, but also allows parents and children to enhance their relationship in the experience.
At the end of 2019, LEKE VR officially launched the franchise business model of LEKE VR technology entertainment space. At present, it has opened more than 400 VR Park nationwide, and it is expected to exceed 1,000 by the end of 2023.According to LEKE VR statistics, an average of 70% of the revenue of stores across the country comes from long-term payment by members, and 42% of members choose to renew after the balance in the card is exhausted. Many of them are parents who bring their children to experience VR together.
LEKE VR Franchise Mode is an integrated operation service mode covering project site selection, opening/staff training, marketing planning, games content update, software and hardware development, system upgrade, and equipment repurchase. The initial investment of a single store is about 300,000 to 400,000 yuan, and the average payback period is within one year.
In addition to support in terms of technology, products, content, marketing, etc. for store opening, LEKE VR also launched a series of policies to reduce the risk of opening a store. For example, if your store decides to close within three months, LEKE VR will recover all the hardware equipment at a 20% discount to reduce the risk of opening a store. If franchise stores are low profit, the official development staff of LEKE VR will also lose the corresponding bonus performance, and bind LEKE VR and franchise partners to the maximum extent to realize risk sharing and benefit shared.
As an important influencing factor of VR experience, how to bring interesting VR content to users is also the direction of LEKEVR's long-term exploration.
At present, LEKE VR focuses on the field of children's technology and entertainment, focusing on family parent-child consumption and children's virtual reality experience. With the concept of "technology empowers entertainment, let love accompany children to explore the unknown world", it creates a comprehensive experience of technology attributes and children's entertainment experience store.
After several years of operating experience, LEKE VR found that children, parents and families are the main force of current commercial complexes and community businesses. They have needs in the dimensions of leisure and entertainment and light education, and they need fun, interesting and learning formats, and LEKEVR's chain VR experience store "LEKEVR Technology Entertainment Space" caters to such market demand. "Education is entertaining, guiding children to use their imagination and creativity to explore the wonderful world of VR technology, and making VR one of the important learning tools for children. This is the reason why LEKE VR has been recognized by users."
"In the past few years of VR development, more content was produced by small and medium-sized manufacturers. At present, a new industry explosion period has ushered in. We have also signed 《Ultraman》, 《Super Wings》,《Balala Little Demon Fairy》and other popular IP. we will work together with developers to create high-quality content.” He Wenyi said.
According to various data, China's VR/AR market exceed 80 billion yuan in 2022. Among them, the VR track is developing rapidly, and the continuous upgrading of VR all-in-one machines has also allowed some users to start experiencing VR content at home. He Wenyi believes that the introduction of VR into the home is an inevitable trend in the future development of the industry. Of course, this does not conflict with the current VR experience store. The VR experience store can provide a more immersive and differentiated virtual experience. This method provides a richer VR experience.
In the future, LEKE VR will continue to aim at the metaverse VR technology entertainment market, empower VR experience consumption upgrades, and bring immersive technology entertainment experience to more users.
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